9 VIDEO MARKETING TRENDS

 

One-third of all online activity is now centered around video consumption, and it’s become clear that videos are a powerful way to engage audiences. However, even though videos on social media are shared 12 times more often than text and images combined, it’s still tough to stand out in a crowded market. At IM4U, we’ve put together a list of the hottest video marketing trends to help your business capture attention and go viral. In this article, we’ll tackle three popular questions:

• What are the key video marketing trends for 2024? 
• How can B2B video marketing evolve with these trends? 
• What steps can businesses implement to improve their video marketing strategy?

IM4U is a modern digital marketing agency specializing in complex integrated marketing campaigns. With our expertise, your digital presence will appeal to the customers with the help of trends in video marketing.

TRENDS FOR VIDEO MARKETING IN 2024

Google Analytics

In the past, most video marketing specialists had to go blindly, trying video marketing trends randomly. But today, Google Analytics offers clear metrics. By analyzing metrics such as watch time, traffic sources, and viewer demographics, businesses can fine-tune their approaches to maximize engagement and reach. To integrate Google Analytics into your video marketing, start by setting up specific video engagement goals in the platform. Track these goals regularly to identify trends and patterns that can inform your content creation. Additionally, use the audience segmentation feature to deliver targeted video marketing campaigns that resonate with different groups.

Short-form video

Short-form video is a powerful component of effective video marketing strategies. Videos under 90 seconds have a 50% retention rate. It’s used for creating concise, impactful content that can significantly boost engagement and message retention (up to 95%). This trend aligns perfectly with consumers’ increasingly short attention spans, particularly on social media platforms. To use short-form videos in your video marketing, focus on crafting videos of varying lengths to serve different purposes:

• 15-second clips are ideal for teasers or quick announcements;
• 30-second videos can highlight key features of a product;
• 50-second segments may explore a single concept in slightly more depth;
• 90-second videos are perfect for storytelling or explaining more complex ideas.

User-generated content (UGC) video

Another leading video marketing trend for 2024 is user-generated content that can dramatically amplify your brand’s reach and authenticity. Videos created by users on platforms like YouTube receive ten times the views of those produced by brands. This trend extends across other video hosting and social media platforms, making UGC a valuable asset in your video marketing strategy. To capitalize on UGC, encourage your customers to share their own videos using your products through activities like contests or incentives. Additionally, explore tools like Instagram Collabs to co-author posts, where both you and the user can share the spotlight.

Shoppable video

Another standout video marketing tip is the shoppable video—the current and nearest future of e-commerce. This video marketing trend was born in the East and is a well-established practice in China. Up to 41% of viewers add products to their cart as a result of shoppable videos. Implementing shoppable video marketing services can drastically shorten the customer journey and increase conversion rates. On some platforms, it’s rather a new niche, while on the other shoppable videos are on the verge of it’s popularity. This feature is available on Shopify, YouTube, Instagram, and TikTok.

Live streaming

When we think about brand-generated content, live streaming is preferable. Why is this so? It turns out that 80% of consumers would rather watch live videos from a brand than read a blog. B2B video marketing trends also can’t be imagined without live streaming. This format allows us to present our product professionally to a wide audience. This trend in video marketing makes it possible to describe the product’s main advantages, hold Q&A sessions, and engage with viewers directly—all at once.

Sound-off videos with captions

The rise of sound-off videos with captions is a significant video marketing trend for 2024 that caters to the viewing habits of a broad audience. Considering that 69% of people watch videos without sound in public places and 25% do the same at home, incorporating captions can dramatically boost your reach and engagement. Video marketing tips also include improving accessibility and inclusivity of your content. Captions make your video accommodated for people with hearing disabilities and a significant part of the Muslim community. Tools like Veed, Kapwing, SubtitleBee, and Content Studion cater to this video marketing trend.

AI-powered video production

AI-powered video production is reshaping video marketing, making it faster and more cost-effective to create engaging content. As a very recent 2024 video marketing trend, there are only three main players dominating this field:

• Sora. Sora specializes in automating the video editing process by using AI to enhance video quality and optimize scenes and sound. It’s particularly useful for quick edits and can adapt to various styles, making it versatile for different video marketing needs.
• VASA-1. This tool focuses on AI-driven animations and effects, creating dynamic and visually appealing videos without manual animation work. VASA-1 is ideal for businesses looking to add a high-production-value feel to their videos with minimal effort.
• Heygen. Heygen offers a comprehensive suite of video production features, including automatic scripting, voiceovers, and video assembly. It’s designed to handle end-to-end video creation, which can drastically reduce the workload for video marketing agencies and streamline content creation.

By integrating AI into your video marketing strategy, you can consistently produce high-quality videos that maintain your brand’s identity and appeal to your audience.

Augmented reality (AR) video

Augmented reality (AR) videos are transforming the way brands engage with their audiences. It offers immersive experiences that can elevate a company’s video marketing strategy. A compelling example of this is the premium Italian gin brand Malfy, which utilized AR to transport consumers to the Amalfi Coast virtually. By scanning a QR code found on one of the bottles, consumers could launch an AR experience that allowed them to explore different scenic routes, creating a vivid, interactive brand experience. This innovative campaign stood out in the competitive market, earning it a nomination for the 2024 Campaign Experience Awards in the Virtual Experience B2C category. Incorporating AR into your video marketing efforts can significantly boost consumer interaction and brand perception.

360-degree video

360-degree videos are a game-changer trend in video marketing, offering a fresh, immersive way to engage with your audience. This trendy technology lets viewers look around within the video, creating a dynamic and interactive experience. It’s perfect for showcasing real estate to live events businesses. It makes your brand stand out by giving users control over what they see. Integrating this cool, cutting-edge style into your video marketing strategy captivates viewers and sets your content apart. 

 

CONTACT IM4U TO B2B VIDEO MARKETING

If you’re looking to elevate your B2B video marketing strategy, contact IM4U today. Our range of services, including detailed traffic analysis and cutting-edge AI tools, are designed to craft a video marketing strategy that’s not only effective but also ahead of the curve. Are you aiming to boost engagement, increase conversions, or simply stand out in your industry? Our team at IM4U is equipped to help you achieve your goals. Reach out to us to explore how our video marketing services can transform your business’s online presence and drive your success. Let’s create something great together!

CONCLUSION

As we’ve seen, the new video marketing trends popping up can greatly enhance how businesses connect with their audiences. By keeping up with these viral video marketing trends for 2024, like AI-powered production, shoppable videos, and immersive augmented reality, you can boost engagement and achieve real results. At IM4U, we’re experts at weaving these trends into a comprehensive video marketing strategy designed just for your business. Getting ahead of these trends now can position you for success, making sure your video content reaches your audience and truly resonates with them.