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WHAT IS MARKETING CONSULTING?

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  When it comes to the successful development of your business, the need for sound strategy and guidance is always present. Marketing consulting can not only provide sensible help with the aforementioned struggles but also do much more. But what exactly does it entail? At its core, marketing consulting involves expert advice and services aimed at creating and implementing effective marketing strategies to enhance business growth. Whether it’s about increasing visibility, customer engagement, or sales, a marketing consultant leverages diverse tactics to meet these goals. Today, we’ll explore this concept further with insights from  IM4U, a leading marketing consulting company . We’ll answer the following crucial questions, which might be a concern for you: How can marketing consulting services transform your business?  What are the key components, like digital marketing and branding, that consultants focus on?  And finally, what makes IM4U stand out in the
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WHAT IS LIFECYCLE MARKETING?

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  In the face of many business challenges, it has become increasingly clear that simply reaching new audiences is not enough. In fact,  existing customers generate up to 65% of revenue  because it is more efficient to retain them while reaching new audiences, which can be 5-25 times more expensive. This oversight is where lifecycle marketing stands out as a promising practice, providing tools both for acquiring and retaining a loyal audience. In this article, we will explore several critical queries: How does understanding the stages of lifecycle marketing transform a business’s approach to its audience? What are the tangible benefits of lifecycle marketing? How to implement lifecycle marketing strategies to foster lasting customer relationships, regardless of a company’s size? IM4U, the digital marketing agency , will arm you with all the needed information about what lifecycle marketing is, provide lifecycle marketing ideas and examples, and high
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IN-HOUSE MARKETER OR MARKETING AGENCY – WHAT OPTION IS BETTER FOR BUSINESS

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  It was well-observed over the recent years that scales have been gradually tipping in favor of in-house marketing teams. A  recent survey by the Association of National Advertisers  reveals a striking trend: an overwhelming 82% of marketers are now leaning towards utilizing an in-house marketer or team. This shift highlights the growing preference for internal resources over external marketing service providers. But is this inclination towards in-house efforts a one-size-fits-all solution for the  diverse challenges businesses face today ? Today, we will weigh the pros and cons of in-house marketing and full-service digital marketing agency. We are also going to cover the following questions: Is the one in-house marketer enough to build an effective marketing strategy? How to find the best digital marketing agency for your particular case? What are the capabilities of an in-house marketing team and agency for digital marketing? IM4U agency will provid
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HOW TO IMPROVE YOUR BUSINESS ROI AFTER A MARKETING AUDIT

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  Today, businesses are increasingly investing in online marketing to stay competitive, as a digital presence and growing annual revenue are essential to business success. Yet, an astounding  65% of companies  are seeing enough return on their digital marketing efforts. This alarming statistic is further compounded by the fact that 72% of marketers find it challenging to derive meaningful insights from their data or struggle to understand it altogether. This disconnect highlights a critical gap in effectively utilizing the results of digital marketing audit to boost profitability and increase business ROI. The IM4U team, a digital marketing firm, will address your concerns and reveal not only how to meet your ROI expectations but, most importantly, to exceed them. You will find out: How can a marketing audit help in identifying the underlying issues?  What strategies can businesses adopt to optimize financial performance and improve revenue generation?  How
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HOW TO SET GOALS AND OBJECTIVES FOR YOUR MARKETING CAMPAIGN

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  HOW TO SET GOALS AND OBJECTIVES FOR YOUR MARKETING CAMPAIGN In digital marketing, one of the most formidable challenges lies in setting goals for marketing campaigns and defining objectives. Many businesses grapple with questions like: How does one effectively set marketing campaign goals? What constitutes measurable objectives for a marketing campaign? And how can one align these goals with broader business objectives? Understanding the differences between a marketing goal VS marketing objective is crucial yet often confusing. Addressing these uncertainties,  IM4U, a pro digital marketing agency , steps in to demystify the process. This article aims to provide clear insights on how to set marketing campaign goals, the importance of establishing marketing campaign targets, and strategies for achieving marketing campaign goals. By analyzing the marketing campaign goal-setting process, IM4U will guide you in developing marketing campaign goals that are not just ambitious but also a
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