iM4U Digital Marketing Agency

  UNLOCKING WEBSITE SUCCESS: THE POWER OF HOTJAR FOR COMPREHENSIVE USABILITY ANALYSIS When we talk about website analytics, we most often mention tools like Google Analytics. This tool rightfully holds the top position, as it most comprehensively meets the needs of web analysts. With just a few clicks, we can find out how much traffic we received in the last month, the cost of conversion, the average cost per click, user actions on the site, and much more—all absolutely free. TOP-5 SERVICES 2024 FOR WEB ANALYTICS But why do website owners stop at Google Analytics and don’t go further? Currently, there are many high-quality standalone analytics services that are often overlooked, but they can take data analysis to a new level. We conducted our own small research on the latest trends and identified the TOP-5 services that will be relevant in 2024 for web analytics. Google Analytics 4 (GA4)   – Undoubtedly, a leader in usage among web professionals. It boasts a wide r...

  Do you own an online store? Good for you! Owning an online store is a great business opportunity and it has become a necessity today. But if you have not started your website yet, then there is no doubt that you should  go for an e-commerce platform . The good news is, there are several good e-commerce platforms that help you create a website for your business. So, which are the best e-commerce platforms available in the market right now? Here’s our listicle to help you choose among all these platforms! FEATURES OF CMS FOR E-COMMERCE WEBSITES Content management system (CMS) – is a web-interface or computer program that is used to: adding, editing, deleting information  on the site (site content, such as texts, pictures, documents, videos, documents, product descriptions and characteristics); presentation of content  in a form suitable for perception, navigation and search; managing the...