HOW TO GET MORE VIEWS ON INSTAGRAM POSTS, STORIES, AND VIDEOS FOR BUSINESS

 

Instagram stands out as a powerhouse platform, engaging 2.35 billion active users monthly. With a staggering statistic that 79% of people who see an ad on Instagram click on it to find more information, the potential for businesses to amplify their visibility and engagement is immense. Whether you’re just starting out or looking to refine your strategy, understanding how to get more views on Instagram can significantly impact your brand’s digital footprint. This article, brought to you by the experts at IM4U, a leading digital marketing firm, will dig into the intricacies of Instagram marketing for businesses. Here you’ll find out answers to the questions such as: 

• How can you increase Instagram views for your posts, stories, and videos? 
• What are the best practices to promote business on Instagram effectively? 
• How can you leverage Instagram analytics to refine your marketing strategies? 

Join us as we explore these topics, offering valuable insights and Instagram marketing tips to help you attract more viewers and boost your online presence.

HOW CAN BUSINESSES BENEFIT FROM INSTAGRAM?

With billions of active users, Instagram offers a unique opportunity for businesses of all sizes to showcase their products and services, tell their stories, and engage with customers on a personal level. The platform’s diverse features, from Instagram Stories to Instagram Reels, IGTV, and beyond, provide a rich canvas for creative and effective Instagram marketing for businesses. But beyond the tactical capabilities, what are the intrinsic benefits that businesses can gain from a well-executed Instagram strategy? Here’s a closer look at how leveraging Instagram can unlock significant advantages:

• Enhanced Brand Visibility. Through consistent posting and engaging content, businesses can significantly increase visibility on Instagram. This heightened visibility makes it easier for potential customers to discover your brand, leading to increased brand awareness.
• Direct Engagement with Target Audience. Instagram’s interactive features, such as polls, questions in Instagram Stories, and comments, allow businesses to engage directly with their audience, fostering a sense of community and loyalty. This direct connection with an auditory could become a promising part of your integrated marketing communication.
• Increased Website Traffic. By utilizing features like the swipe-up option in Stories (for accounts with over 10k followers) or bio links, businesses can direct viewers to their website, leading to an uptick in traffic and, potentially, conversions.
• Market Insights through Instagram Analytics. Instagram analytics for businesses provide detailed data on follower demographics, engagement rates, and content performance. These insights allow for informed decision-making and strategy refinement.
• Showcasing Products and Services in Action. Instagram’s visual format is perfect for demonstrating the value of your products or services. Through popular Instagram videos, IGTV optimization, and Reels, businesses can offer practical demonstrations, tutorials, and behind-the-scenes looks, making their offerings more relatable and appealing.

By understanding and embracing these benefits, businesses can craft a more impactful and resonant Instagram marketing strategy tailored to meet their unique objectives and connect with their desired audience more effectively.

WHAT ARE THE MARKETING GOALS THAT BUSINESSES CAN ACHIEVE WITH INSTAGRAM?

With its visually driven content and interactive features, Instagram offers businesses a multifaceted environment to not only connect with their audience but also achieve various marketing objectives. Establishing specific goals for your Instagram marketing campaigns enables you to focus your efforts, measure success, and adjust strategies for better outcomes. Here are key marketing goals that businesses can aim to achieve through targeted Instagram promotion:

• Brand Awareness. One of the primary goals of using Instagram for small businesses and large ones alike is to increase brand awareness. By consistently posting engaging content, utilizing Instagram Stories for business promotion, and participating in trending Instagram content, businesses can increase visibility on Instagram, making more people aware of their brand and what it stands for.
• Audience Engagement. Engaging with your audience is crucial for building relationships and loyalty. Goals related to Instagram engagement include increasing likes, comments, and shares, as well as encouraging user interaction through polls, questions, direct messages, and testimonials. High engagement rates often indicate content relevancy and can lead to a building stronger integrated reputation marketing strategy.
• Customer Loyalty and Retention. Through personalized interactions, businesses can use Instagram not only to attract but retain customers. Goals around customer loyalty might include increasing repeat purchases, fostering a loyal community, and encouraging positive reviews and testimonials.
• Lead Generation. Instagram can be a powerful tool for generating leads. By creating compelling CTAs, offering exclusive content, and using Instagram ads effectively, businesses can direct potential customers to their landing pages or contact forms.
• Sales Conversion. Beyond generating leads, converting those leads into sales is a key goal. Optimizing your Instagram business profile and leveraging Instagram analytics can help refine your sales strategy for better conversion rates.

By setting these specific goals, businesses can tailor their Instagram marketing strategies to meet their unique needs, monitor their progress using Instagram metrics, and adjust their tactics to maximize the platform’s potential for achieving desired outcomes.

HOW TO MAKE YOUR BRAND POPULAR ON INSTAGRAM?

Making your brand popular on Instagram requires more than just posting visually appealing content. It involves a strategic approach to SMM promotion that leverages the platform’s unique features. A successful Instagram marketing strategy requires a connection with your audience, utilizing Instagram analytics to refine your approach, and employing Instagram advertising to expand your reach. This guide will set the stage for unveiling the specific tactics and strategies needed to achieve this.

Keep posting regularly

The cornerstone of any successful Instagram marketing strategy is consistency. Regularly updating your Instagram with fresh, engaging content is crucial for keeping your audience interested and attracting new followers. This doesn’t mean posting for the sake of posting; it requires building a thoughtful content plan that aligns with your marketing goals, considers the preferences of your target audience, and taps into the power of trending Instagram content. Incorporating upcoming popular events, holidays, and current trends into your content calendar ensures your posts are relevant and resonant, boosting your Instagram engagement rate and helping to increase Instagram views. Remember, a well-maintained account reflects the vibrancy and attentiveness of your brand. 

Choose an optimal time to post

Choosing the optimal time to post on Instagram is pivotal for maximizing your content’s visibility and engagement. This golden window varies depending on your target audience’s habits and can be pinpointed by analyzing Instagram metrics, which provides insights into when your followers are most active online. Signs of an optimal posting time include higher Instagram engagement rates, increased Instagram story views, and a boost in Instagram view count shortly after publishing. Posting outside these peak times poses the risk of your content getting lost in the flood of posts, significantly reducing its chances of being seen and engaged with by your audience. To navigate this, businesses should leverage SMM calendars, which help in planning and scheduling posts in advance, ensuring consistency and timeliness in your Instagram marketing strategies.

Use hashtags

Utilizing hashtags on Instagram is a powerful strategy to increase visibility and attract more viewers. Hashtags serve as discoverability shortcuts, making your posts accessible to those searching for specific themes or interests, thus significantly helping to increase Instagram views. According to HubSpot, the average Instagram post contains 10 hashtags, a testament to their importance in content strategy. By carefully selecting relevant and trending hashtags, businesses can tap into broader audiences beyond their current followers, enhancing their Instagram engagement rate and potentially leading to higher Instagram follower growth. This strategic approach to Instagram hashtags amplifies your reach and positions your content within specific conversations, making it more likely to be seen by interested users.

Create different types of posts

Diversifying your content on Instagram is key to maintaining audience interest and increasing Instagram views. Creating a mix of posts, stories, Reels, and IGTV videos allows you to engage with your audience in various ways, catering to different preferences and increasing visibility on Instagram. However, producing a variety of content types might necessitate hiring specialists, such as photographers, videographers, and editors, to ensure high-quality and impactful visuals. It’s crucial to consider these potential expenses when crafting your Instagram marketing strategies and allocating a budget for content creation and skilled professionals. They are definitely able to elevate your brand’s presence on the platform. Incorporating these costs into your marketing plan ensures a well-rounded approach to Instagram business promotion, enabling effective storytelling and audience engagement through diverse and professional-grade content.

Collaborate with influencers

Collaborating with influencers is a potent tactic to increase Instagram views and attract more viewers on Instagram, leveraging their established audience to boost your brand’s visibility. By partnering with influencers whose followers align with your target demographic, you can tap into new communities and enhance your brand’s credibility and appeal. This strategy is particularly effective due to the high Instagram engagement rate that influencers typically enjoy, which can significantly amplify your message. Various types of collaborations include sponsored posts, where influencers feature your product or service on their feed; takeovers, where they manage your brand’s account for a short period; and affiliate marketing, offering influencers a commission for every sale generated through their referral. Each type offers unique benefits and can be tailored to your Instagram marketing strategies, making influencer collaborations a versatile and impactful tool in your social media arsenal.

Use location tags

Using location tags on your Instagram posts and stories is a straightforward yet impactful strategy to increase visibility on Instagram and attract more viewers. This approach takes advantage of Instagram’s geo-tagging feature, allowing users who are browsing or searching for specific locations to discover your content more easily. By tagging your business location or the location where the content was created, you can tap into local audiences as well as visitors exploring the area. This not only boosts your Instagram view count but also enhances the relevance of your posts to users interested in specific locales, potentially increasing your Instagram engagement rate. 

CASES THAT PROVE THE EFFECTIVENESS OF INSTAGRAM FOR BUSINESSES

Dollar Shave Club (DSC) is a prime example of how effective Instagram marketing can drastically increase Instagram views and, more importantly, convert viewers into customers. By leveraging the power of humorous and relatable content via video, DSC not only managed to attract more viewers on Instagram but also transformed them into a staggering 120,000 new customers within just 48 hours. Their approach underscores the potential of Instagram as a platform for sharing content and stories that resonate deeply with the audience, demonstrating the power of Instagram video views in driving business growth. The success of DSC’s campaign highlights the importance of creativity and authenticity in Instagram content strategy, proving that with the right approach, businesses can effectively promote business on Instagram and see tangible results.

On the other hand, Glossier’s strategy showcases the immense potential of Instagram for business account setup aimed at Instagram engagement and community building. By focusing on real customer stories and interactive content, Glossier was able to foster a sense of belonging and community among its followers. This approach boosted their Instagram follower growth and established a strong brand identity that resonates with their audience. Glossier’s success story is a testament to the power of Instagram marketing for businesses that prioritize engagement and community over direct sales. It illustrates how businesses can use Instagram to increase reach and cultivate a loyal customer base by making their followers feel valued and connected through a multidimensional integrated marketing approach.

ADD INSTAGRAM PROMOTION TO YOUR IMC STRATEGY WITH IM4U

Incorporating Instagram promotion into your Integrated Marketing Communications strategy is a pivotal move towards achieving your business objectives, and IM4U is here to guide you through every step of the way. Our team at IM4U is equipped with a comprehensive suite of services designed to not only meet but exceed your marketing benchmarks. From developing effective Instagram marketing campaigns to leveraging Instagram analytics for strategic insights, we tailor our approach to suit your unique business needs, ensuring that your brand not only participates but thrives in the digital conversation.

Let IM4U be your partner in transforming your Instagram presence. Whether you’re looking to increase Instagram views, boost your Instagram follower growth, or simply enhance your brand’s digital footprint, our expert team is ready to deploy innovative strategies and Instagram marketing tips that drive results. Contact us today to start promoting your business on Instagram and discover the full potential of your brand in the digital realm. With IM4U, stepping into the world of Instagram marketing for businesses becomes a strategic move and a transformative journey toward achieving your marketing objectives. Let’s make your brand not just seen but remembered.