HOW TO CREATE GOOGLE BUSINESS PROFILE FOR AN INTERNATIONAL COMPANY

 

HOW TO CREATE GOOGLE BUSINESS PROFILE FOR AN INTERNATIONAL COMPANY



A well-structured Google Business Profile can significantly enhance an international company’s visibility and accessibility to potential customers, serving as an ID within a digital environment. Evidently, 66% of Google users have reached out to a business directly after finding their business listing on Google, supporting the given point. For businesses operating across multiple regions, the task of managing business listings for multiple locations may be perceived as difficult to manage, but this is hardly true. Today, we will reveal essential strategies and best practices for creating and optimizing a Google Business Profile for an international company, addressing common queries such as:

  • Is it possible to manage Google Business Profiles for multiple locations under one company account? 
  • How can an organization effectively showcase its company details, including business location, business hours, and customer reviews, for each distinct office? 
  • And what are the benefits of promoting multiple locations on Google Business Profile?

IM4U, the leading digital marketing agency, will provide useful insights on this issue alongside clear answers and handy tips. Manage your business listings with ease and precision every time and achieve the top of the search results ranking.



CAN YOU HAVE MULTIPLE LOCATIONS THAT HAVE THE SAME NAME?

Absolutely, an international company with several regional offices can indeed have multiple locations listed under the same name on its Google Business Profile. This capability is a boon for businesses aiming to provide location-specific company information, such as business hours, contact information, and directions to the company, while maintaining a unified brand presence across different geographies. Google’s platform supports this functionality by allowing companies to manage each business location distinctly, ensuring that customers access accurate and relevant details for the office closest to them.

To streamline the management of business listings for multiple locations, Google introduces the concept of location groups (formerly known as business accounts). This feature allows businesses to cluster their Google Business Profiles for multiple locations under a single umbrella, making it easier to manage company details, post business updates, and respond to customer reviews across different regions. Location groups not only simplify the administrative workload but also enable more cohesive and efficient business promotion strategies for multi-location businesses. 



HOW TO ADD MULTIPLE LOCATIONS TO GOOGLE MY BUSINESS

For international companies with a presence across multiple regions, leveraging location groups within Google My Business for multiple locations. This aligns with the needs of both business chains and regional offices. This method not only streamlines the management of business listings for multiple locations but also ensures consistent branding across various locations. By managing all locations from a centralized group dashboard, businesses can efficiently update company information, respond to customer reviews, and publish business updates, maintaining a cohesive brand identity across the board. Here’s a straightforward algorithm to manage Google Business Profiles for multiple locations, leveraging the concept of location groups:

  1. Sign in to Google Business Profile Manager.
  2. Click the “Businesses” tab and select “Create group.”
  3. Enter a name for your group and click “Create.”
  4. Click “Add location” and select “Add Single Location” from the dropdown menu.
  5. Enter the information for each location.
  6. You can also import locations from a spreadsheet if you’re managing a large number of offices.
  7. Verify each location by following the steps provided by Google.

This method not only ensures that each business location is accurately represented on Google but also allows businesses to efficiently manage company details, business hours, and contact information from a single group dashboard. Adopting this approach enhances operational efficiency.



HOW TO MERGE DUPLICATE BUSINESS LISTINGS ON GOOGLE

Duplicate business listings on Google can arise from a variety of scenarios, such as typos in company information, listings mistakenly created following a company rebranding or a move, and the unintentional creation of separate listings for each business location in which a company operates. These duplicates can dilute your brand’s presence and confuse potential customers, making it imperative to address and rectify the issue promptly to maintain a cohesive and authoritative online presence.

To efficiently merge duplicate business listings on Google, a specific procedure must be followed, as Google Support’s involvement is necessary to ensure the accuracy and integrity of the business listing data. Here’s the algorithm to request a merge for duplicate listings:

  1. Identify duplicate listings.
  2. Check eligibility. Not all listings can be merged. Google has specific eligibility criteria.
  3. Request a Merge by using Google’s Support Tool for merging Business Profiles. Be prepared to include company photos, verification codes, and any other pertinent details that can help Google accurately assess and process your merge request.
  4. Before requesting a merge, ensure your preferred business listing has accurate and complete information.

By following these steps, businesses can streamline their online presence, eliminating confusion for customers and enhancing their visibility on Google. This process helps maintain up-to-date and precise company details and plays a crucial role in effective business promotion and reputation management online.



 

 

TIPS TO MANAGE GOOGLE BUSINESS PROFILE WITH SEVERAL LOCATIONS

Managing a Google Business Profile for an international company with multiple locations presents unique challenges but also offers unparalleled opportunities to reach a wider audience. To overcome these complexities effectively, here are three essential tips for managing business listings for multiple locations efficiently.

Regularly Update Key Information

Ensure that the company information for each location is meticulously updated with the latest business hours, contact information, and directions to the company. Seasonal changes, holidays, or special events might affect operations differently across locations. Regular updates keep your customers well-informed and can prevent any confusion or inconvenience, thereby enhancing the customer experience and trust in your brand.

Optimize Each Location’s SEO

For each business location, tailor the business description to include specific keywords related to its geographical area and the unique business services or products offered there. This localized SEO strategy improves the visibility of your business listings in local searches, making it easier for customers to find exactly what they’re looking for in their area. Incorporating local landmarks or popular search terms related to the location can further boost your profile’s search rankings.

Engage and Monitor Customer Reviews by Location

Develop a proactive strategy for managing customer reviews for each business location. Encourage satisfied customers to share their positive experiences and promptly address any negative reviews with constructive responses. This not only improves your reputation but also significantly influences potential customers’ perceptions. Monitoring reviews can also provide insights into each location’s performance, helping to identify areas for improvement or highlighting successful practices that could be implemented across other locations.



CALL IM4U DIGITAL MARKETING AGENCY FOR LOCAL BUSINESS PROMOTION

iM4U Digital Marketing Agency stands out as your premier partner for amplifying your international company’s online presence through expertly crafted Google Business Profiles. With a deep understanding of business listing management for multiple locations, our team is equipped to elevate your brand’s visibility and engagement across all your regional offices. Our comprehensive services include optimization of company information, crafting compelling business descriptions, and strategizing localized SEO to ensure your business locations are easily discoverable and appealing to your target audience.

Leveraging our expertise, we promise not just to enhance your online footprint but to transform it in a way that drives tangible business growth. From managing customer reviews to ensure positive engagement, updating company photos for a visually appealing business listing, to continuous business promotion through strategic updates, iM4U Digital Marketing Agency is your all-in-one solution. Contact us to explore how we can adapt our services to your unique needs, ensuring your business services are visible, attractive, and accessible to customers worldwide. Let’s work together to make your international company not just found but chosen by customers, driving success across every business location.

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