8 REASONS YOU SHOULD BE USING TIKTOK FOR YOUR BUSINESS

 

Released in 2016 and gained popularity in 2018, TikTok has emerged as a game-changing platform, capturing the attention and wallets of its audience. A surprising statistic reveals that 55% of TikTok users have acted on an impulse purchase while scrolling through the app. This figure surpasses the engagement on Facebook, Instagram, or Twitter by more than 10%. No wonder that TikTok marketing is a tempting field for businesses of all sizes, contributing not only to sales but to visibility and engagement too. This leads us to several pressing questions for businesses looking to harness higher position on this platform:

• How exactly can a well-crafted TikTok content strategy elevate your brand’s visibility? 
• What to choose for a sharp start: TikTok sponsored content, TikTok viral marketing, or TikTok hashtag strategy? 
• How can leveraging TikTok influencer marketing and TikTok challenges drastically improve your engagement rates?

The IM4U team, a leading digital marketing agency, is poised to address these queries, offering professional insights and actionable advice to turn TikTok from a mere platform into a potent tool for your business’s growth.

HOW DOES TIKTOK WORK FOR BUSINESS?

TikTok for business harnesses a plethora of choices to be promoted, like, for example, targeted advertising or organic engagement to captivate audiences. Through the TikTok Business Page, brands can deploy targeted ads, including in-feed and TikTok sponsored content, alongside e-commerce features for precise audience reach. TikTok audience targeting ensures ads connect with the right viewers, while Spark Ads amplify the reach of both influencer and brand-originated content.

On the organic front, leveraging user-generated content and participating in TikTok trends is key. Brands engage with the platform’s vibrant community by adopting TikTok viral marketing, collaborating with influencers through TikTok influencer marketing, and creating content that resonates with users like backstages. This strategic mix of paid and organic efforts on TikTok increases visibility and fosters genuine TikTok engagement, making it a critical tool for dynamic digital marketing strategies.

TIKTOK BENEFITS FOR BUSINESS

TikTok for business offers a plethora of benefits that can significantly elevate a brand’s online presence. This platform stands out not only for its massive global user base but also for the unique ways it allows businesses to connect with potential customers. Here are some of the key benefits that TikTok offers to businesses:

• Expansive Reach. With millions of active users worldwide, TikTok provides an unmatched platform to amplify your brand’s visibility. The TikTok algorithm favors engaging content, offering the potential for TikTok viral marketing irrespective of the account’s follower count.
• Enhanced Engagement. TikTok’s content strategy encourages high user interaction. Features like TikTok challenges and live streaming create interactive opportunities, fostering deeper connections with your audience.
• Targeted Audience. TikTok audience targeting enables brands to reach specific demographics, interests, and behaviors, ensuring that your content and TikTok advertising efforts reach the viewers most likely to engage with your brand.
• Innovative Advertising Solutions. From TikTok sponsored content to customizable ad formats, the platform offers diverse ways for brands to showcase their products or services.
• Powerful Influencer Collaborations. TikTok influencer marketing taps into the credibility and reach of popular creators, allowing brands to engage with broader audiences through trusted voices authentically.
• Robust Analytics. TikTok analytics provide deep insights into performance metrics, helping brands fine-tune their strategies for optimal engagement and reach.
• Creative Freedom. The platform’s culture encourages creativity and experimentation, allowing brands to express their identity in novel ways that resonate with the younger demographic.

REASONS TO CREATE TIKTOK BUSINESS ACCOUNT

As we evaluate the benefits of utilizing TikTok marketing and adapting it to your wider digital marketing strategy, we gain confidence in that path. However, some businesses, particularly small ones, might remain hesitant due to the vagueness of the TikTok algorithm. It is mainly because of the fact that it is not granted that your content will really skyrocket through trend-jacking. While it is a hard-to-swallow pill, you may raise your chance of reaching a targeted audience and higher your brand recognition by creating a TikTok business page. Let’s take a closer look at why it is that.

Massive user base and growth potential

TikTok’s massive audience, boasting over 1 billion monthly active users, positions it as a powerhouse for TikTok marketing. Standing as the world’s 4th largest social platform by monthly active users, its vast user base unlocks significant TikTok engagement and growth opportunities. The diversity and amount of users facilitate TikTok audience targeting, ensuring your content reaches the right eyes. For businesses, leveraging a TikTok business account means tapping into a global community eager to discover new brands and products.

High Engagement Rates

TikTok’s high engagement rates set it apart in the digital marketing landscape. The platform boasts an average engagement rate per follower of 5.7%, outperforming other social media giants. This impressive figure highlights the platform’s ability to foster deep TikTok engagement among users. Such rates are a testament that the effectiveness of TikTok content strategy and the platform’s unique TikTok algorithm together cause content to resonate well with viewers.

Creative and engaging content format

TikTok has revolutionized the way we consume content by popularizing a format initially dominated by 10-15-second videos. Now, the platform allows creators to craft 1-minute pieces and even upload 3-minute videos, offering more flexibility in content creation. This evolution means TikTok for business isn’t just about catchy dance clips; it’s a space for aesthetic edits, educational monologues, and, naturally, an endless stream of memes and comedy. Such diversity in content formats empowers businesses to experiment with a broad range of TikTok content strategies, ensuring their messages resonate across a wide audience.

Cost-Effective Marketing Opportunities

TikTok offers a variety of cost-effective marketing opportunities that often come at a fraction of the cost compared to other platforms. Whether it’s through organic content creation, leveraging TikTok influencer marketing, or engaging in paid TikTok advertising, businesses can achieve significant visibility without the hefty price tag. For instance, the average CPM and CPC on TikTok are notably lower, at about a quarter of the price of those on Facebook. This affordability makes TikTok an attractive option for small business owners and large corporations alike. 

Trend-jacking and community-building

Trend-jacking on TikTok involves brands tapping into current TikTok trends and TikTok challenges, adapting them to fit their message and engage with the platform’s vast audience. This strategy not only boosts TikTok engagement but also plays a crucial role in community-building, as it shows a brand’s ability to stay relevant and connected with its audience. By participating in these trends, brands can make their TikTok content strategy stand out, so their presence on the platform becomes more organic and engaging. 

Showcase company culture and values

Utilizing TikTok for business offers a unique opportunity to humanize your brand through behind-the-scenes content, showcasing your company’s culture and values. This approach not only strengthens TikTok engagement of potential customers but also positions your brand as socially responsible. Sharing your business’s ethos and promoting important messages can foster a deeper connection with your audience. Such transparency and authenticity are key to building trust and loyalty, making TikTok content strategy an essential tool for meaningful brand communication.

Drive traffic and conversions

By integrating tools like Linktree into your TikTok business account, you can significantly boost website traffic and highlight special offers. It’s a straightforward yet powerful way to transform your TikTok marketing efforts into measurable results. By providing a direct link to your website or specific landing pages, you make it easier for interested viewers to explore your products or services, thereby enhancing the potential for revenue generation through TikTok for business.

Stay ahead of the curve

Embracing TikTok for business goes beyond merely following TikTok trends; it’s about striving to be a trendsetter. To truly stand out, businesses should aim to anticipate or even create the next big thing on the platform. Engaging in forward-thinking TikTok content strategy and experimenting with new TikTok challenges or TikTok live streaming ideas can position your brand as an innovator. By staying ahead of the curve, you not only capture attention but also set the pace for TikTok viral marketing, making your business a go-to source for fresh and exciting content.

CONTACT IM4U TO PROMOTE YOUR BUSINESS ON TIKTOK

Maximize your TikTok presence and take your digital marketing strategy to the next level with IM4U. Our comprehensive approach covers everything from developing a robust TikTok content strategy to harnessing the power of TikTok advertising, ensuring your brand shines on this dynamic platform. Whether you’re looking to tap into TikTok influencer marketing, optimize your content for viral success, or understand your performance through TikTok analytics, we’re here to guide you every step of the way. Reach out to us to explore how we can help you achieve your TikTok marketing goals and make your brand stand out in the TikTok community.

CONCLUSION

Incorporating TikTok for business is crucial for brands aiming to stay ahead. This platform opens the door to engaging directly with a vast and varied audience through TikTok viral marketing, harnessing the power of TikTok trends and TikTok challenges to bolster brand visibility and engagement. Through strategic TikTok content strategy and TikTok influencer marketing, businesses can forge meaningful connections, staying ahead in the competitive digital arena. TikTok stands as a vital tool for brands seeking to thrive in the digital arena, offering a unique blend of creativity, community, and connectivity.