WHY YOUR BUSINESS NEEDS YOUTUBE PROMOTION – 2 CASES TO PROVE IT

 

Did you know that YouTube has over 2 billion logged-in monthly users, making it the second most visited website in the world? With such an enormous user base, YouTube presents a powerful platform to showcase your business and capture the attention of a massive audience.  In this article, we will delve into the compelling reasons why your business needs YouTube promotion and how it can significantly benefit your brand’s visibility and growth. Stay tuned until the end for a detailed example of a winning YouTube promotion strategy, backed by IM4U’s expertise in this area.

UNEXPECTED BENEFITS OF YOUTUBE PROMOTION FOR YOUR BUSINESS

YouTube, with its vast user base and popularity, offers numerous advantages for businesses looking to promote their products or services. We will explore some unexpected benefits of YouTube promotion for businesses, showcasing how companies have leveraged the platform to their advantage. By leveraging YouTube promotion, you can expand your reach and boost your overall visibility, giving your business a competitive edge in the digital landscape.

Boost your visibility

With its massive user base and global reach, with over 2.1 billion logged-in monthly active users, YouTube provides a unique platform to showcase your brand, products, or services to a diverse and engaged audience. By creating compelling video content and optimizing it for search visibility, you can increase your chances of appearing in YouTube search results and suggested videos, thus exposing your business to a broader audience. 

One remarkable example of YouTube promotion’s power in boosting visibility and driving business success is the case of Blendtec, a blender manufacturer. This company gained tremendous popularity with their “Will It Blend?” video series on YouTube. In these entertaining videos, they blended unconventional items like smartphones and golf balls, demonstrating the durability and power of their blenders. This creative approach helped them build a strong online presence and significantly boosted their sales.

Based on our experience, YouTube videos often rank well in search engine results pages (SERPs), further enhancing your online visibility beyond the platform itself. For instance, our client Decks Toronto saw a significant increase in their online visibility when we optimized their YouTube videos with relevant keywords. As a result, their videos appeared prominently in both YouTube searches and Google searches related to deck construction, attracting a broader audience and driving more traffic to their website.

Drive traffic to your website

Another remarkable and unexpected benefit of YouTube promotion for your business is its ability to drive significant traffic to your website. Depending on the success of your YouTube promotion efforts, it’s possible for YouTube to contribute anywhere from 10% to 30% or more of your total website traffic.

By strategically including links and calls-to-action in your video descriptions, annotations, or end screens, you can encourage viewers to visit your website for more information or to make a purchase. For example, our client Almco Plumbing, a plumbing services company, experienced a notable increase in website traffic through their YouTube promotion strategy. They have got up to 70 users in 11 days from a channel with 76 videos and 1580 subscribers. By creating informative videos on common plumbing issues and professional solutions, they attracted a wide audience seeking plumbing assistance.

Connect with your audience

YouTube’s interactive nature allows you to engage with viewers through comments, likes, and shares, fostering a sense of community and enabling direct communication with your target market. By actively participating in the comment section and responding to viewer inquiries, your brand can establish trust, demonstrate expertise, and showcase your dedication to customer satisfaction. 

Additionally, YouTube analytics provide valuable insights into viewer behavior, preferences, and demographics, allowing you to tailor your content to better resonate with your audience. This level of connection and engagement not only helps in building a loyal fan base, but also provides valuable feedback and insights for future marketing efforts.

One notable example of a company leveraging YouTube promotion to great success is GoPro, a renowned action camera company. By creating thrilling videos filmed with their cameras, the brand not only promotes the brand but also inspires and engages their target audience, resulting in increased brand recognition and sales.

HOW DOES YOUTUBE PROMOTION WORK FOR BUSINESS?

YouTube promotion for business works by utilizing the platform’s features and strategies to increase visibility, engagement, and reach. Here’s an overview of how YouTube promotion typically works.

Content creation platform

YouTube offers businesses an exceptional opportunity for growth and establishing new channels of communication with their target audience. With a wide range of content options at their disposal, including product showcases, tutorials, informational videos, vlogs, testimonials, and more, businesses can effectively convey their brand message and elevate their visibility and popularity.

• Through captivating product showcases, businesses can engage viewers and highlight the unique features and benefits of their offerings, leaving a lasting impression.
• Tutorials enable businesses to educate and empower their audience, positioning themselves as trusted authorities in their respective industries.
• Informative videos provide a platform for businesses to share valuable insights, tips, and updates, establishing themselves as go-to resources for relevant information.

Brand promotion

YouTube offers a captivating platform for businesses to share their brand story, values, mission, and vision, allowing them to create a distinctive and recognizable brand identity. Businesses can establish a strong emotional connection with viewers, showcasing their unique values and the impact they strive to make by effectively communicating their brand narrative. YouTube’s wide reach and immersive nature provide the perfect stage for businesses to showcase their brand identity in a visually appealing and memorable way, leaving a lasting impression on their audience.

Engagement and community building

Businesses actively engage with their viewers by responding to comments, encouraging likes and shares, and fostering a sense of community. This interaction helps build trust, loyalty, and credibility with the audience. The real-time feedback offers businesses a unique opportunity to listen, engage, and understand their customers’ needs and preferences, ultimately helping them refine their offerings to better address customer problems and enhance the overall customer experience.

Cross-promotion and collaboration

YouTube provides businesses with a valuable opportunity for cross-promotion and collaboration with influencers and other relevant channels. By partnering with established channels or influential individuals in their industry, businesses can tap into their existing subscriber base and reach new audiences that align with their target market. Through cross-promotion, businesses can collaborate with channels that have a similar target audience or complementary content.

BASIC STRATEGY FOR YOUTUBE PROMOTION FOR BUSINESS

A basic strategy for YouTube promotion for business typically involves the following steps:

Step 1. Define your goals

Clearly define your goals for YouTube promotion and set a strategy. Do you want to increase brand awareness, drive website traffic, generate leads, or boost sales? Identifying your objectives will help shape your content and promotional strategies. A well-formulated goal for YouTube promotion could be:

“We want to get 100 subscribers and 10 new referral users from YouTube to our site in a month after we create 3 informational videos about our services, 1 video about our brand and 1 video about a trending topic.”

In this example, the goal clearly outlines the primary objectives of the YouTube promotion, which are to increase brand awareness and drive website traffic.

Step 2. Research your target audience

Understanding your target audience’s demographics, interests, and preferences is crucial for effective promotion.  This information will guide your content creation and help you tailor your videos to resonate with your intended viewers. To learn more about strategy to define your target audience, you can check out this comprehensive article: “How to find your target audience for your business”

Step 3. Create compelling content

Develop high-quality, engaging video content that aligns with your target audience’s interests and needs. Focus on providing value, entertaining or educating viewers, and showcasing your expertise. Consider using a mix of formats, such as tutorials, product demonstrations, testimonials, or behind-the-scenes footage, to keep your content diverse and engaging.

Step 4. Optimize your videos

Optimize your video titles, descriptions, and tags with relevant keywords related to your business, industry, and target audience. This will improve the visibility of your videos in YouTube search results and increase the chances of them being recommended to viewers. Here are a couple of plugins that can help with optimizing your YouTube videos:

• TubeBuddy is an AI YouTube optimization tool that offers a range of features to enhance your video’s performance. It provides keyword research tools to help you find relevant keywords for your titles, descriptions, and tags.
• VidIQ is another powerful plugin that offers comprehensive YouTube optimization capabilities. It provides keyword research and tracking tools, helping you identify high-ranking keywords and trends in your industry.

Step 5. Consistent branding

Maintain consistent branding across your YouTube channel. Design visually appealing channel artwork, create attention-grabbing thumbnails, and use a consistent tone and style in your videos. This helps in building brand recognition and reinforcing your brand identity. 

One example of a YouTube channel that demonstrates consistent branding and visually appealing artwork is “TED Talks”. TED Talks is known for its engaging and informative videos featuring talks from various experts and speakers on a wide range of topics.

Step 6. Engage with your audience

Actively engage with your audience by responding to comments, asking for feedback, and encouraging likes, shares, and subscriptions. Building a community around your channel fosters trust, loyalty, and a stronger connection with your viewers.

One notable example of a company that effectively engages with its audience on YouTube is Wendy’s, a fast-food chain. Wendy’s has gained a reputation for its witty and humorous social media presence, and their YouTube channel is no exception. Wendy’s regularly interacts with users in the comment sections of their videos, responding to both positive and negative feedback in a playful and entertaining manner. They often engage in lighthearted banter with viewers, showcasing their brand’s unique personality and building a sense of community.

Step 7. Cross-promotion

Promote your YouTube channel and videos across other marketing channels. Share links to your videos on your website, social media platforms, blog posts, and email newsletters. This cross-promotion helps drive traffic to your YouTube channel and increases visibility.

Step 8. Collaborate with influencers

Consider collaborating with relevant influencers or creators in your industry. Partnering with influencers who have a substantial following can expose your brand to a wider audience and help build credibility.

Step 9. Utilize YouTube Ads

If your budget allows, consider running YouTube Ads to expand your reach and target specific demographics or interests. YouTube ads can help increase visibility and drive more viewers to your videos and channel.

Step 10. Monitor and analyze performance

Regularly monitor the performance of your YouTube channel and individual videos using YouTube Analytics. Pay attention to metrics such as views, watch time, engagement, and audience demographics. This data will provide insights into what is resonating with your audience and help you refine your strategies. Remember, YouTube promotion for business is an ongoing process. Consistency, quality content, and active engagement are key to building a successful presence on YouTube and achieving your marketing objectives.

CONCLUSION

YouTube provides a vast audience and unparalleled visibility, allowing businesses to increase brand awareness and reach new customers. By tapping into this platform, companies can expand their online presence and grow their customer base. Additionally, YouTube promotion enables businesses to drive traffic to their websites, increasing the potential for conversions and business growth. Through strategic placement of links and calls-to-action in video descriptions, businesses can redirect viewers to their websites where they can explore products, services, and valuable content in more detail.

GET MORE VIEWS ON YOUTUBE WITH M4U DIGITAL MARKETING AGENCY

Let IM4U digital agency guide you through the process and help you unlock the immense potential of YouTube promotion for your business!