iM4U Digital Marketing Agency

  Connecting with consumers goes beyond offering quality products or services. Embracing their cultural values can significantly impact how your brand is perceived. Culture marketing has become an essential strategy for businesses aiming to build authentic relationships with their audience. This article explores why integrating culture into your marketing efforts is crucial and provides practical tips on how to do it effectively.  Culture marketing: option or necessity for business?  Incorporating culture into marketing strategies is no longer optional for businesses that want to stay relevant. Studies show that a large percentage of consumers prefer brands that align with their personal values. According to  Kantar MONITOR tracking in the U.S. , nearly two-thirds of people want brands that “align with” their values. Globally, 80% of consumers make an effort to buy from companies that support causes important to them.  However, there is a known  “purc...

             Social commerce is quickly becoming one of the most promising ways to sell goods and services, blending the power of social media with e-commerce. With the social commerce market  expected to grow by 30% between 2022 and 2030 , businesses are eager to jump in and take advantage of this trend. This article will explore the basics of social commerce and provide practical tips for businesses looking to get started. Along the way, we’ll answer key questions to help you set a strong foundation: What is social commerce, and how does it differ from traditional e-commerce? What platforms are best for launching a social commerce strategy? What are the latest social commerce trends? What is social e-commerce? Social commerce, or social e-commerce, is a blend of social media and online shopping. It allows businesses to sell products directly through social media platforms, eliminating the need to direct customers ...

  Artificial Intelligence has revolutionized many industries and marketing is no exception. Today,  over 80% of industry experts are incorporating AI  into their online marketing strategies, driving growth and efficiency. One of the most exciting applications is AI in personalized marketing, which continues to evolve and expand. From personalized marketing campaigns to hyper-personalized marketing solutions, new technologies are opening doors for businesses to engage with customers on a deeper level. But how can your business tap into this potential? Here are a few common questions our IM4U team will answer: What are the benefits of AI personalized marketing? How can AI enhance personalized marketing strategies? What are the best personalized marketing tools powered by AI? What is AI-driven personalization in marketing? AI is widely used across industries for personalization, with  search generative experiences being just one of the many ex...

How can QuickBooks help you finalize your year-end financial reports? The year-end is a crucial time for businesses. It’s the perfect moment to plan for the upcoming year and review the performance of the current one. At iM4U, we confidently recommend  QuickBooks  for your accounting needs, so you can focus on running your business, not administrative tasks. Which QuickBooks product do we recommend? QuickBooks  is a versatile tool available in several packages to suit different user needs: QuickBooks Online  – This is the core version, catering to a wide audience, from small family businesses to large corporations. You can also add specific features for an additional fee. For example, if you need to update payroll data or manage multiple points of sale, you can easily enable these features for an extra cost. QuickBooks Self-Employed  – If you’re self-employed, this version is ideal. It offers only the features freel...