iM4U Digital Marketing Agency

  Today’s competition is baffling. It doesn’t matter what your niche is and what services you offer. Clients swap providers like it’s nothing. Did you know that  more than half will opt for the competitor immediately  after just one unsatisfactory experience with the business? What insight does it offer for us? Well, being an expert in your field is just not enough, as there are plenty of them on the market. The answer is the development of a digital customer experience strategy. When you’re at the pinnacle of performance for your product, you need to put your resources into the omnichannel customer experience. In today’s article you’ll find out: What is customer experience, and how to measure it right? How to improve your customers’ experience across all channels? Customer service vs customer experience – what are the main differences? Stay with the IM4U team, experts in digital marketing, to bring light to the topic and offer valuable insight...

  Let’s say you are on your way to rebranding, or you simply want to improve landing pages or email marketing campaigns. You, indeed, shouldn’t do it blindfolded. A/B testing — a simple but super effective way to find out what really clicks with your audience. Businesses that utilize A/B testing can see their  retention rates improve by up to 300% ! Whether you’re interested in A/B testing for landing pages or optimizing your A/B testing on website content, this technique helps you make data-driven decisions. And as we know, the data lead to real results. But what is A/B testing exactly, and why should your business care? Today, we’ll explore this problem and more, answering things like: What is A/B testing, and how does it work in marketing? How can A/B testing improve your SEO, social media, and email campaigns? What are some A/B testing best practices and examples you can follow?                 ...

  AI-powered chatbots for your business and your conversion We are sure that you will agree that businesses of all sizes focus on three key goals: cutting expenses, streamlining operations, and keeping customers happy. These goals are just as important for a large corporation as they are for a small startup. But meeting these goals can be tough. That’s where AI chatbots come in. With the ability to automate customer interactions, AI-powered chat solutions have become a real asset. In fact,  75% of businesses  that use this technology are happy with the results. Today,  the IM4U agency will discuss  the main opportunities that are offered by AI-based chatbots and address the following questions: How AI-powered chatbots can improve your business operations. The role of AI chatbots in boosting customer engagement. How AI-based chatbots can lead to higher conversion rates. Practical tips to get the most...

  The short-form video has taken over as the go-to content in almost every industry that wants to reach a broad audience. And honestly, it’s not hard to see why. Marketing is no exception to this trend.  Think about it: we’re all busy, right? That’s where short-form videos shine. They’re quick, easy to watch, and incredibly shareable. Plus, they’re what people prefer.  73% of customers say they’d rather watch a short video  to learn about a brand or its products. It’s no wonder that short-form video marketing is so powerful. But here’s the thing—how do you make sure you’re doing it right? How do you create a short-form video that actually connects with your audience and boosts your brand’s visibility? We’ll break it down for you in this article. We’re going to cover: What makes a short-form video strategy successful? How can short-form videos help build your brand’s reputation and improve your PR? What tips and tricks can you use to cr...

Copywriting might look easy at first glance, but there’s a lot more to it than just stringing words together. It’s about knowing your audience inside out, choosing the right platform, and having a clear goal in mind. You can’t just write something and call it a day. Where you place your content and what you want to achieve with it play huge roles in how effective your message will be. Here’s something interesting: landing pages with less than 100 words have been shown to  convert 50% better  than those with 500 words. Little tweaks like this pop up in conversion copywriting all the time, showing how small changes can make a big difference. It’s the gap between words that just sit there and words that actually get people to take action. In this article, we’ll tackle questions like: What is conversion copywriting, and how is it different from regular copywriting? What are some conversion copywriting best practices you should know? How can y...