Сообщения

Сообщения за июль, 2024

HOW TO CREATE A POSITIVE ONLINE REPUTATION

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  Businesses, especially small ones, often struggle to understand to what extent they can manage their online reputation. Most of them believe in a natural customer feedback flow and prefer not to intervene with any online reputation management efforts for various reasons. Well, that’s definitely a blunder because building trust online is something that could and must be controlled, and here is why. Businesses boasting a four-star rating or above on review sites can experience  a revenue boost of 25%-30% . We all strive for such numbers and are concerned with such queries: How can businesses adapt authentically to safeguard a positive online reputation and to keep up with digital trends? What strategies can be employed for effectively handling negative online reviews? How can companies utilize online reputation monitoring tools to stay ahead of any reputation crisis? As a  leading digital marketing agency, IM4U ...

WAYS TO OVERCOME SEASONAL CHALLENGES FOR LOCAL BUSINESSES

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  For many entrepreneurs, seasonal business ideas seem particularly tempting as they promise fast and big profits. But not everyone is ready to overcome all the naturally appearing highs and lows.  According to US Bank, 82% of failed businesses  cited cash flow problems as a primary contributor to their failure. This issue is particularly pronounced for seasonal businesses, which experience significant market slowdowns for a large portion of the year. Local businesses often face seasonal challenges that can disrupt their cash flow and hinder growth. Problems don’t end there, but it doesn’t mean that there are no ways to deal with them. Today, we will discuss the following: How can local businesses effectively manage these periods of slow activity?  What are the best strategies for local business promotion during highs and lows? How to maintain local business marketing efforts year-round? Stay with the IM4U t...

10 TOOLS TO PROMOTE YOUR BUSINESS PROFILE IN GOOGLE

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Businesses of all sizes, from small local establishments to large enterprises, need to strive to be visible and recognizable. Google Business Listing is a simple way to show your presence in a given locality. However, due to competition, your Google Business Profile visibility may struggle. An average Google Business Profile only receives  around 33 clicks per month . But don’t worry, this number can be boosted. Here at IM4U, our leading digital marketing specialists have put together a great lineup of tools that can help you get more out of your Google Business Profile advertising. Throughout this article, we’ll answer some key questions you might have: How can I make my profile more visible?  What are the best practices for Google My Business optimization?  How do reviews influence my local SEO? WHY USE TOOLS FOR GOOGLE BUSINESS PROFILE PROMOTION? Promoting your Google Business Profile effectively can transform how potential customers see your...

HOW TO PREPARE AN E-COMMERCE SITE FOR THE HOLIDAY SEASON?

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  There’s an old proverb, “Repair your cart in December, in July your sledge remember,” which holds true even for something as modern as digital marketing. As the holiday season approaches, businesses face immense opportunities and challenges, particularly regarding holiday e-commerce. Statistics reveal that  30% of customers are starting their holiday shopping in October  or even earlier. With such potential on the line, be ready to get your e-commerce holiday planning in gear well before the first snowfall. Today,  IM4U, an expert digital marketing agency , will present an ultimate guide on holiday e-commerce strategy. Find out with us: What are the essential steps to include in your e-commerce holiday marketing plan?  How can optimizing your site’s SEO enhance your holiday e-commerce SEO visibility?  What are the key things to remember during the e-commerce holiday season? We offer you valuable insights and...

HOW TO OPTIMIZE THE PRODUCT PAGE?

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  The number of challenges within the market competition grows year by year, and it’s important to withstand them. Do you have an e-commerce platform? It’s time to think about how to stand out in search results. In this case, product page optimization can significantly hinder your business’s success. Poorly optimized product pages can lead to low visibility in search engine results, decreased traffic, and, ultimately, lost sales. If you’re noticing that your products aren’t ranking well, your product page traffic is stagnating, or your bounce rates are high, it’s time to take action. This article,  brought to you by the IM4U team , will guide you through the essential product page SEO tips and many more to help you improve your rankings and boost sales. We’ll answer questions like: What are the best product page optimization techniques?  How can I enhance product page SEO effectively? What role does mobile optimization for product pages play in improvi...